USER RESEARCH

We conduct research to gather insights from users of websites, mobiles and tablets. This informs the design of the site, to ensure an optimal user experience.

Learn about User Research

DESIGN THINKING

DESIGN

Design thinking synthesis user research insights with business objectives, to produce usable and exciting digital design frameworks.

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USABILITY TESTING

USABILITY TESTING

Usability Testing (formal or agile) uncovers issues with website, mobile site or app designs. It ensures that the user experience is simple, intuitive and fun.

Learn about Usability Testing

SHOPPER RESEARCH

SHOPPER RESEARCH

Where do people look when they walk around a retail environment? What POS grabs attention? How does a shopper’s gaze move around the shelf? Eye tracking can decode shopper behaviour.

Learn about Shopper Research

TRAINING

AD & PACK RESEARCH

We offer public training courses and customised training in your office on Eye Tracking, UX Design and usability testing.

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RESEARCH HUB

OTHER EYE TRACKING RESEARCH

Objective Experience’s state of the art research facilities for User Research, Usability Testing and Training. In Singapore we are conveniently located on Niven Road.

Learn about Research Hub
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