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Eye Tracking

Uncover the unconscious

About

Eye tracking data gives us an objective insight into the unconscious reactions of users. Often used as complementary research method, eye tracking allows for natural, unhindered interactions. The wide range of data outputs, from pupil dilation to fixations and saccades, enables researchers to identify initial, unfiltered responses to stimuli.

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Partnership

Objective Experience is a Licensed Partner of Tobii Eye Tracking and the sole agency to represent Tobii Pro’s eye tracking hardware and software in Singapore.

Tobii eye trackers are preferred by many respected universities for their precision and reliability in both academic and business research. With such state-of-the-art technology, Objective Experience has supported institutions throughout the Asia-Pacific region in their eye tracking research projects, covering psychology, marketing, HCI, health, sports, medicine, and more.

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Uses

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User Experience and Interaction

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Psychology and Neuroscience

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Ethnography

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Marketing and Consumer Research

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Clinical Research

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Sports Performance and Research

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Immersive VR Research

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Professional Performance

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Education

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Outputs

Live Viewing, RTA, and Videos

Moderators can view live gaze-tracking during testing. The gaze-tracking footage can then be shown to the participant after the test to prompt their memory, gleaning greater insights from follow up interviews. The results are then analysed.

Heat Maps

See what does and does not get attention, where the gaze lingered, where users expect to find certain features, and how multiple designs compare.

Gaze Plots

Learn fixation sequence, i.e. the path the eye takes, as well as the length of fixation (larger fixations create larger dots).

Area Specific Analysis

We can create specific statistical analysis of areas of interest, including time to first fixation, time spent in each section, percentage of respondents who engaged with certain areas of interest, individual or aggregated data, and viewing behaviour based on demographics.

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Products

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Mobile

Tobii Glasses 2, the next generation wearable eye tracking tool, shows exactly what a person is looking at in real time as she or he moves freely in a shop, a restaurant or any real-world environment.

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Desktop

Tobii’s newest addition of X2 eye trackers (60Hz and 30Hz) and X3 eye trackers (120Hz) are designed for maximising portability and tracking performance in human behaviour research studies.

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Virtual Reality

The Tobii Pro VR Integration allows for eye tracking studies in fully-controlled virtual environments, easily repeat scenarios and switch stimuli. Eye tracking in immersive VR is transforming how studies can be conducted, opening up entirely new research possibilities.

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Webcam

Online, webcam-based eye tracking allows for a true user experience – users just need to open a link on their own personal computer in the comfort of their home.