McDonald's Self-Service Kiosk and Digital Menu Boards

UX RESEARCH
UX STRATEGY
USABILITY TESTING
EYE TRACKING
RECRUITMENT

The Challenge

To discover the customer journey when ordering in-store, and to provide specific, actionable inputs for digital menu board and self-ordering kiosk optimization. We conducted ethnographic research and contextual inquiry with n=40 to observe how customers would order in-store with eye-tracking and retrospective interviews, to uncover CX-related issues.

What we did

Ethnography, Contextual Inquiry, Service Design Research, Eye Tracking, Usability Testing

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Outcomes

Insights from the study helped McDonald’s marketing team better strategise how in-store digital screens could be optimised to increase menu item sales for visiting customers.

How can we help you?

Email jbreeze@objectiveexperience.com
or connect with James via Whatsapp

"We delight our clients by going the extra mile and helping them to get products, that are awesome to use, live on time.”

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