NTUC FairPrice In-Store Experience

UX RESEARCH
USABILITY TESTING
EYE TRACKING

The Challenge

Executed ethnographic research and in-store research with n=40 to uncover the effectiveness of the new initiative to checkout and purchase with the mobile app in-store.

What we did

Contextual Inquiry, Service Design Research, Eye-Tracking, Usability Testing, Guerilla Testing

ntuc 2
ntuc 1

Outcomes

Results from the study enabled Fairprice’s internal team to optimise their in-store campaign, and provided the team the resources needed to align stakeholders from other departments on a coordinated solution.

How can we help you?

Email jbreeze@objectiveexperience.com
or connect with James via Whatsapp

"We delight our clients by going the extra mile and helping them to get products, that are awesome to use, live on time.”

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