UOB Gamification

UX RESEARCH
UX STRATEGY
USABILITY TESTING
EYE TRACKING
RECRUITMENT

The Challenge

Collaboration with UOB digital banking team to identify and solve UX related problems on the TMRW App before its launch.

What we did

Design Strategy, Usability Testing, Agile Research, Prototyping, Concept Testing

gamification 1
gamification 2

Outcomes

The TMRW app has since received numerous industry awards, including Best Digital Bank by AsiaMoney, and Best Bank for Millennials, Best Customer Centric Business Model and Outstanding Client On-Boarding and Account Opening by The Digital Banker.

How can we help you?

Email jbreeze@objectiveexperience.com
or connect with James via Whatsapp

"We delight our clients by going the extra mile and helping them to get products, that are awesome to use, live on time.”

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