UOB Day In the Life of an SME Employer/Employee

UX RESEARCH
USABILITY TESTING
EYE TRACKING
RECRUITMENT

The Challenge

Executed ethnographic research across 4 countries, Singapore, Malaysia, Thailand, and Indonesia to gather insights on the day in the life of SME employers/employees to better understand their behaviour, needs, motivations, and pain points to help inform future go-to-market plans.

What we did

Ethnography, User Research, Concept Testing, Usability Testing, Diary Studies, Card-Sorting, Customer Journey Mapping, Recruitment

Outcomes

Results from the study surfaced the long-term viability of the product.

How can we help you?

Email jbreeze@objectiveexperience.com
or connect with James via Whatsapp

"We delight our clients by going the extra mile and helping them to get products, that are awesome to use, live on time.”

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