Brief

Assisted GFK to A/B test several variations to AMEX's new credit card application flow, with the main goal to optimise registration experience.


What We Did

Concept Testing, Recruitment


Approach

As a UX consultancy that understands Singapore and South-East Asia, we were comissioned by GFK to test out several variations of the new AMEX credit card application flow. Additionally, we tested with users the concept of using a government-linked information database to assist the application process.



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