What We Did
User research, usability testing, research recruitment
To collaborate closely with the GoBear UX Team to optimise the user experience of localised versions of the website in various APAC countries (Singapore, Vietnam, Thailand, Philippines, Hong Kong, Malaysia).
Conducted user research and usability testing sessions with eye-tracking on new and existing users. Personas were determined according to the modules tested. Participants carried out tasks on desktop and mobile to identify areas of improvement on the user interface.