Brief

To investigate Google's search result page and if the presentation of search advertisements affects brand recollection in participants and other metrics such as fixation time, clicking and scrolling behaviour.


What We Did

Usability Testing, Front-End Development


Approach

We conducted this study across three markets (Singapore, Thailand and Indonesia) with 210 participants. We created over 100 screens for testing in the three languages to uncover brand metrics, scroll behaviour and eye-tracking movements.



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