Brief

Help to set-up an eye-tracking UX lab and guide the team to incorporate eye-tracking research methodology into their design and research toolkit


What We Did

Lab Set-up, Training, Usability Testing


Approach

To help the NLB digital team to setup a UX lab for the purpose of uncover deeper user insights to optimise the NLB online experience, we conducted a pilot usability testing project alongside the team members to guide them through the theories, methodologies and data analysis process.



Do you have a similar project in mind? Let's have a coffee!