Panadol Website

Usability Testing

Brief

Evaluate the Panadol website using eye tracking, uncover key usability issues and to provide insights to help improve the customer experience.


What We Did

Usability testing


Approach

Conducted a top-line, brief usability test with eye-tracking on 4 participants. Participants carried out tasks on desktop to identify areas of improvement on the Panadol website.



Do you have a similar project in mind? Let's have a coffee!