Saatchi & Saatchi, CNBC, Lexus

Software DevelopmentCampaign Support

Brief

Close collaboration with Saatchi & Saatchi, CNBC and Lexus on a advertisement campaign, playing on the concept of of "Drawing with the eyes" to create a stunning campaign for the new Lexus-IS model


What We Did

Software Development, Campaign Support


Approach

Developed a software to be used in conjunction with the Tobii Glasses 2 eye-tracker, for the creation of a advertisement campaign for the new Lexus-IS



Do you have a similar project in mind? Let's have a coffee!