Lexus IS Video Advertisement

Software development and advertising campaign support

What We Did

Software development, campaign support

Brief

Close collaboration with Saatchi & Saatchi, CNBC and Lexus on a advertisement campaign, playing on the concept of of “Drawing with the eyes” to create a stunning campaign for the new Lexus IS.

Approach

Developed a piece of software to be used in conjunction with the Tobii Glasses 2 eye-tracker for the creation of a advertisement campaign for the new Lexus-IS

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