Travix Website Localisation Testing

User ResearchUsability Testing

Brief

To uncover UX-related issues on several localised version of the flight-booking aggregator platform. Goal is to optimise its user experience specific to different cultures.


What We Did

User Research, Usability testing


Approach

Conducted a series of usability testing sessions with eye-tracking across 3 Asian countries - Hong Kong, Malaysia & India. Participants carried out tasks on desktop and mobile to identify areas of improvement on the user interface.



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