A unique approach to answer today’s needs to generate insightful and actionable solutions, acting also as a metric across sprints and iterations by measuring five important markers: Utility, Usability, Copy, Look and Feel, and Delight
Mapping the whole experience of a user, the product or service is contextualised. Opportunities to remove pain points and to enhance touch points will be identified, giving insight into not just future designs but also future business opportunities.
Wireframes visualise ideas, allowing us to test concepts, imagine user interaction, and make design decisions before significant effort is invested. With every iteration, content and detail are added, serving as templates and blueprints for building the rest of the design.