Services

We innovate and prosper together with users, technology, and business.

Research
Strategy
Design
Technology
Hub
  • BIOMETRICS
    From EEG and GSR to facial response analysis, we triangulate and compile data into a comprehensive picture. Such insights reveal insights into cognitive and emotional processes that during the user experience.
  • COMPETITOR ANALYSIS
    Profiling and comparing against your direct and indirect competition, our researchers can analyse how your products or services stacks up against usability standard. This establishes what would be required to gain a competitive edge via UX, identifying areas of opportunities.
  • CONTEXTUAL INQUIRY
    By observing how users behave in their typical, everyday environment, we can uncover patterns and pain points. From there, scenarios, usage patterns, and areas of improvement can be extrapolated.
  • CROSS DEVICE TESTING
    Combination of automated and manual processes to test your product in all selected/targeted devices, browsers, and resolutions. This ensures adaptive and responsive designs display as intended for the optimum user experience on all devices.
  • DESIGN SCIENCE SCORE
    A unique approach to answer today's needs to generate insightful and actionable solutions, acting also as a metric across sprints and iterations by measuring five important markers: Utility, Usability, Copy, Look and Feel, and Delight
  • DESIGN SCIENTISTS
    Our design scientists have Masters in Psychology/Data Science and are GA-certified.  Trained in qualitative and quantitative research, their experience spans across research for governments, strategy for corporations, and design for fintechs.
  • DESIGN STUDIO
    In these iterative workshops, designers and stakeholders collaborate on designs, enabling our team to detect any unspoken requirements. This combined effort fosters a sense of ownership and ensures a satisfying and gratifying design.
  • DIGITAL STRATEGY
    We work with your stakeholders, teams (both technical and non-technical) and agencies to map your digital strategy by clearly articulating the user experience journey and business objectives.
  • EQUIPMENT
    Have an in-house project you want to enhance? We provide a wide range of eye trackers for best suit your specific project.
  • EXPERT REVIEW
    Evaluating a user interface’s experience against academic research, design best practices, and lessons learned in the field, we identify and priority every issue and offer actionable recommendations for the short or long term.
  • EYE TRACKERS
    Eye tracking allows us to explore unconscious reactions during the user experience, revealing in an objective way what really attracts users’ attention and eliminates errors that may occur when relying on human recall.
  • FACILITIES
    Situated in a quaint shophouse, our facilities are complete with a conference room, design studio, and usability lab. Though conveniently located between Dhoby Ghaut and Bugis, we also offer secure live-streaming for your remote needs.
  • FOCUS GROUP DISCUSSIONS
    Led by a moderator, these small group discussions allow participants to interact with each other, building on ideas and expanding perspectives The end result reveals participants’ insights, feelings, and perceptions.
  • FRONT END DEVELOPMENT
    To carry designs to actual products without losing any design features, our development team is experienced in creating pixel perfect Web Sites as designed using the latest possible technology available.
  • INFORMATION ARCHITECTURE
    Defining the best placement and grouping logic for UI based on the sitemap, research results, and analytics ensures information is reachable for a smoother experience.
  • INNOVATION
    We pride ourselves on our innovative approach. This expands not just to methodologies, such as our Design Science Score, but also to integrated hardware prototypes, tailored to address your unique needs.
  • PERSONAS
    By capturing the quintessential profiles, our research team can map their journeys, highlighting the variety of touch points, pain points, and goals as well as the wants and needs of users. These profiles and personas help keep designs grounded on user-centricity.
  • PROTOTYPING
    Created for users to test and give feedback before starting work on development, prototypes allow for iterations of fine-tuning based on user feedback and business requirements.
  • RECRUITMENT
    Our participant recruitment services are tailored to your research studies. We will work closely with you to define your needs, and our rigorous screening ensures the right participants for your research.
  • STAKEHOLDER INTERVIEWS
    Uncover each unique perspective on the project in order to ensure that the final product fulfils the expectations and project goals. Together, we understand the business goals and define how success is measured.
  • SURVEY
    We use questionnaires, card sorting, and information architecture validation for maximum insights into user behaviours. These techniques can be conducted face-to-face, via phone, online, embedded into a website, or posed to users via social networks.
  • USABILITY TESTING
    By observing how real users complete tasks, our researchers evaluate the ease of use of a product or service. Users’ actions and responses to moderators' probing help to both validate and refine hypotheses as well as highlight potential opportunities.
  • USER INTERVIEWS
    Individual interviews allow for probing in-depth into the user experience. The recorded conversation will then be analysed to a more empathetic understanding and greater perspective, informing personas and user journeys.
  • USER JOURNEYS
    Mapping the whole experience of a user, the product or service is contextualised. Opportunities to remove pain points and to enhance touch points will be identified, giving insight into not just future designs but also future business opportunities.
  • WIREFRAMING
    Wireframes visualise ideas, allowing us to test concepts, imagine user interaction, and make design decisions before significant effort is invested. With every iteration, content and detail are added, serving as templates and blueprints for building the rest of the design.

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